In addition to digital channels and long-form articles, I have produced short, eye-catching copy for flyers, DLs, welcome packs, posters, guides, even the back of a van, plus much more, for both B2B and B2C audiences.
After identifying that new members to the car club Zipcar often had a lot of questions about how it all worked, I developed a pocket-sized guide to be sent to members with their welcome pack. As a young tech brand, Zipcar have a very friendly, fun and approachable brand voice which is reflected here.
It’s difficult to make insurance sound fun or appealing, but I attempted to make this dry topic a little more accessible with this DL which was included in new members’ welcome packs.
In order to re-engage a segment of Zipcar’s member base who had not used the service in some time we tried an alternative channel of communication – this DM guide, designed to remind members of how the service works and all the additional perks of Zipcar.
This Direct Mail was sent to residents of new property developments offering them a year’s free membership. It highlights the convenience and cost saving perks of the service.
This short guide was designed for parents whose employers provide access to the Childcare Vouchers scheme. The booklet needed to explain clearly how parents can save money on the scheme whilst stressing the impending cut-off date for joining.
This bright and engaging wallet is designed to accompany employer provided eye test and spectacle vouchers. The key message of the piece was to highlight the importance of eye health, as well as outlining how to use their vouchers.